A design trigger is a pattern meant to appeal to behavior and cognitive biases observed in users. Big data and the user experience boom has provided a lot of information about how people actually use the web, which designs work, and–although creepy–how it is possible to cobble together an effective site designed to social engineer users

This episode is an introduction from a longer talk in which I introduce design triggers as a concept and their reason for being.


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Slides

 

Michael Schofield Michael is a deep-thinking beach-bum developer librarian doing and writing [sorta] impressive things around design, development, and the user experience. You should ask him to speak or do a workshop.