The average load time on mobile is about 4 seconds. Type of connection—3G, 4G, LTE, WiFi, or something else—isn’t part of the report, but we know the majority of the devices are smartphones using Android or iOS. Okay, you could have guessed that. But the potential speed difference between 3G and WiFi is enormous, and we should be interested in how that breaks down. While overall web traffic from tablets makes up less than a third, the Adobe Digital Index 2014 U.S. Mobile Benchmark reported that 93% of this traffic is over WiFi, enough—I think—to skew MOVR’s load time average. My gut feeling is that a four second load for mobile devices is optimistic if those devices aren’t on WiFi but—I digress.