A design trigger is a pattern meant to appeal to behavior and cognitive biases observed in users. Big data and the user experience boom has provided a lot of information about how people actually use the web, which designs work, and–although creepy–how it is possible to cobble together an effective site designed to social engineer users

This episode is an introduction from a longer talk in which I introduce design triggers as a concept and their reason for being.


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Slides

 

Michael Schofield is a service and user-experience designer specializing in libraries and the higher-ed web. He is a co-founding partner of the Library User Experience Co., a developer at Springshare, librarian, and part of the leadership team for the Practical Service Design community.