This week’s episode of Metric: A User Experience Podcast with Amanda L. Goodman (@godaisies) gives you a peek into the work of the LITA Persona Task Force, who are charged with defining and developing personas that are to be used in growing membership in the Library and Information Technology Association.


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Michael Schofield is a service and user-experience designer specializing in libraries and the higher-ed web. He is a co-founding partner of the Library User Experience Co., a developer at Springshare, librarian, and part of the leadership team for the Practical Service Design community.