A person detaching one of the joycons from the Nintendo Switch

Even if you’re not much of a gamer, the modular design of the Nintendo Switch is super compelling. What you see in its reveal is an experience that moves not just between your living room screen and your backpack, but one that adapts to different social contexts.

Its controllers — joycons — peal off, can attach to a more conventional lean-back controller, or pop-on to the sides of the screen when you leave the house, or divvied-up between friends for — you know — some roof co-op (watch the video, really). What’s more, there’s a really good likelihood that joycons might be able to be switched out for alternate designs.

Nintendo’s really selling the experience here.

Notes

Remediation is the process through which the characteristics and approaches of competing media are imitated, altered, and critiqued in a new medium… (or) the representation of one medium in another. Meredith Davis

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Michael Schofield is a service and user-experience designer specializing in libraries and the higher-ed web. He is a co-founding partner of the Library User Experience Co., a developer at Springshare, librarian, and part of the leadership team for the Practical Service Design community.