This episode of Metric is a little special: no guests, no post, just loaded questions and loaded answers. In the actual recording I was thinking about dubbing these question-and-answer episodes “coffee breaks,” but I over-thought this and now feel like that suggests it’s a super short episode. It’s not. It’s regular length. So, we’re going with “over coffee” — which it was.

I tackle three questions about

  • 6:04 the value of UX certification
  • 16:20 a UX Ph.D who makes decisions about visual designs – but bad ones, and
  • 19:46 guerrilla usability testing.


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Michael Schofield is a service and user-experience designer specializing in libraries and the higher-ed web. He is a co-founding partner of the Library User Experience Co., a developer at Springshare, librarian, and part of the leadership team for the Practical Service Design community.